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#Music Marketing Manifesto - Music Business, Marketing and Band
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Music Marketing Manifesto - Music Business, Marketing and Band
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Music Marketing Manifesto is a leading resource for today's DIY musicians and
Music Business Professionals.

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Matthew Wadsworth - Musician, Author, Internet Entrepreneur, and Motorcycle
Stunt Rider

by John Oszajca on November 21, 2011

Interview with Matthew Wadsworth

Audio clip: Adobe Flash Player (version 9 or above) is required to play
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have JavaScript enabled in your browser.

With Thanksgiving upon us I can't think of anything more appropriate
than today's guest, Matthew Wadsworth.

Matt is an independent musician who has released 6 albums, written a
book, built a million dollar internet business, and is currently
training to set the world record for the longest blindfolded motorcycle
jump.

Oh yeah... and he's been blind since birth.

In the interview above Matt shares his story as well as a number of
tips and strategies for succeeding as an independent musician.

Mathew Wadsworth Quote He shares strategies for promoting live shows,
finding joint venture partners and building your mailing list. As Matt
astutely points out in the interview, "there's never been a better time
to promote your own stuff. Long gone are the days of big record
companies and that kind of exclusivity."

If nothing else Matt proves that the rest of us have no excuses at all.

Without the tool of site Matt has gone out there and done it. And he
continues to push boundaries as is evident in his current goal of
setting the record for the world's longest blindfolded motorcycle jump.

If you'd like to watch a rather amazing video of Matt training to for
his world record setting jump, click the video below.

Matt Wadsworth Making The Jump Video-

And to check out Matt's music you can go to matthewwadsworth

So what do you guys think of Matt? You feel as foolish about making
excuses for your music career as I did when I first heard his story?
Leave a comment below and share your thoughts.

Happy Thanksgiving!

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{ 13 comments }

Is Article Spinning Safe?

by John Oszajca on December 10, 2011

Questions and Answers about Article Spinning Question: I purchased
Article Samurai and I have a question... By syndicating my articles
with their system do I run any risk of damaging my site's rep with
search engines?

Answer: That's sort of a complicated answer. Here's how it works and
what the value is for something like Article Samurai, in my opinion.

The purpose of an article spinner and/or mass article distribution
service is primarily to build backlinks and help boost your rankings in
the search engines, particularly Google.

You may receive some traffic as a result of the article distribution
but there are better distribution strategies if traffic is your primary
goal.

The Google algorithm takes a number of things into consideration when
it decides which sites to give ranking to. It looks at on page factors
such as keyword placement in your URL, title tags, content, and to a
lesser extent, meta data. It also looks at backlinks. In the simplest
sense a backlink is a vote and the more votes you have the better your
chances. The authority of the website linking to your site and the
anchor text used in the link are also very significant factors. They
lend authority and relevance to the vote (link).

HOWEVER, Google is also looking for natural patterns. They want to
reward genuine popularity, not manufactured authority. So it becomes a
bit of a dance.

Google is trying to decipher what is genuine popularity and webmasters
are trying to trick Google into interpreting backlink activity as
genuine conversation.

Because Google is looking for genuine conversation about a particular
site, having your backlinks appear in unique content is important.

That's where article spinners come in... article spinners and mass
article distribution networks allow webmasters to create a single
article and using a thesaurus-like algorithm, they replace various
words with alternative words and this create thousands of unique
versions of the same article, thus giving the impression that there are
thousands of unique references to your site on the internet.

The problem...

If done wrong you can trigger a filter within Google's algorithm which
can sometimes result in a penalty, causing you to lose ranking rather
than gain ranking.

It really depends who your asking. Not surprisingly, everyone I've ever
spoken to who profits from article spinning swears by the fact that
they "have never received any reports of clients being penalized as a
result of Article Spinning". In my experience that's just not true.

With Google's algorithm being completely confidential, one can only
guess at what actually hurts or helps your ranking. With that said, I
have had numerous sites receive penalties from Google following mass
article distribution activity and I do feel that it can get you in
trouble if not done correctly.

How can you do it correctly?

When a site is new, or has had very little backlink activity, it would
be unnatural to suddenly come out of nowhere and receive thousands of
backlinks. Furthermore, Google has a pretty good handle on these kinds
of sites which tips them off even further.

However, if you have a site that has been around for a long time,
already has a large amount of diverse backlinks then simply scaling up
your backlink volume and diversity is not likely to cause a problem. In
fact it's likely to help.

Link velocity and diversity are also very important factors when it
comes to SEO.

An ideal link building plan starts off relatively slow and consistently
builds up over time. This doesn't have to be years but it should at
least be months. You also want to make sure that you have links coming
from a number of sources, not just article submissions.

It's like the old sugar cereal commercials used to say, "part of a
nutritious breakfast". As long as you ate the grapefruit and drank the
milk in the picture on the box, you actually got some nutrition :-)

It's the same with link building. It can help as long as your plan is
broad and healthy in it's scope.

A couple of other factors to consider...

When you hear the bold claims by many article spinning services out
there about ranking for dozens of keywords overnight, usually these are
long tail keywords that have very little competition. These kind of
backlinks can be very helpful for these kinds of terms, and there is
real value there. You just need to make sure that this is done in
conjunction with a broader SEO plan overall, as mentioned above.

Throwing all of that out the window for a moment...

Some people feel that when a site is new that there is almost no way to
avoid getting a temporary slap at some point or another. It appears
Google does this to keep people honest. In theory it is only the legit
sites that would continue doing what they are doing if it wasn't
working. So often you will see your site start to climb and then
suddenly drop back to the 6th page of Google, only to rebound again
with fury 3 months later.

With this in mind, it is not unreasonable to simply throw caution to
the wind and come out with guns blazing (within limits) on a new site
and just realize that it's going to be a long process regardless.

To sum up... I have used article spinning and I think it can be a
successful tool in a broader link building strategy. But I also think
it can be dangerous if you are not experienced with SEO.

Google is looking for quality and genuine popularity. My advice is to
start slow and build up to a point where you are building a large
variety of links. Then add article spinning and submission to your
strategy... as part of a nutritious breakfast :-)

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{ 0 comments }

An Indie Artist Success Story With Jazz Musician, Charley Langer

October 12, 2011

[Audio clip: view full post to listen] Click the play button above to
listen or right click and save to your computer. I've received quite a
few emails from Music Marketing Manifesto and Insider Circle members
who have told me about the success they have had using the strategies I
teach in my various programs. [...]
Read the full article ->

Guest Blogging Your Way to More Traffic and More Album Sales

October 5, 2011

Plain and simple: traffic = subscribers = sales. Once you have your
squeeze page and sales funnel in place - as outlined in Music Marketing
Manifesto - it's all about the traffic. And traffic is certainly one
place that a lot of musicians get stuck. There are countless ways of
driving traffic such as paid [...]
Read the full article ->

2 Emails Sent = 31 Albums Sold: Find Out How We Did It...

September 19, 2011

Eesh! It's been over 2 months since my last blog post. Sorry about that
folks. I spent the summer traveling through Europe and fell behind on
the blog. But I'm back in the saddle and should have more regular
content for you going forward. So here's what's up... Recently I set up
a campaign for [...]
Read the full article ->

3 Ways To Make Money With An Internet Concert

June 26, 2011
Read the full article ->

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